Plugins for an online store on WordPress, which will help organize successful sales

WordPress is not designed exclusively for online stores. The engine is widely used for different areas – business cards, blogs, and corporate portals. Thanks to its versatility, convenience, and, of course, free access, WordPress has been at the top of the CMS ratings for years. And in terms of interface simplicity, it outpaces the competition, making it convenient even for beginners. Throughout the world, the engine is used for a third of all websites on the Internet.

For online stores, WordPress will also be the right choice. But to break into the field of e-commerce and make a lot of money on sales will not work without installing plugins. You will not be able to create a convenient resource for yourself and your visitors. There is good news! There are hundreds of plugins for WordPress sites – paid and free. Many of them are designed directly for online stores. We have prepared a list of the top plugins that will help you organize sales if you use WordPress, and today we tell you about each’s strengths and weaknesses.

Best plugins for creating online stores on WordPress

Our list includes 3 of the most popular and used plugins. Among them:

  • WooCommerce;
  • WP eCommerce;
  • eShop.

Let’s take a closer look at each of the plugins.


WooCommerce has more than 5 million active installations confirm this during its existence and is the most popular WordPress plugin for an online store.

Immediately after installation on the site appear standard sections for online stores – catalog, personal page of the buyer, shopping cart, checkout. Then in the settings, you can choose location, currency, product characteristics, such as color. This is enough for a simple novice store. Edit the previously set parameters can be on the admin page.

The plugin allows you to configure a convenient way to receive online payments. You can choose either PayPal or Stripe. These services are not the most suitable for runes. Besides, WooCommerce enabled websites can integrate with other platforms. There are more than a hundred options to add by installing additional extensions. The site owner can choose a convenient shipping option and specify the territory to which it applies.

Essential marketing tools are provided by default to promote products and increase demand. You can set discounts, conduct promotions, send visitors coupons to buy products from the catalog.

The plugin also allows you to get sales data and view statistics. WooCommerce’s own analytics system will be enough to manage sales. If desired, you can also integrate analytics from Google.

Use WooCommerce is free. The plugin is freely available, and this does not mean that it lacks in its capabilities. You can sell or resell anything you want in any quantity – and merch of a band with a catalog of 10 t-shirts and cosmetics from AliExpress. If the functionality is not enough, WooCommerce can be extended by plugins, such as auto-unloading products to marketplaces or booking products that are not in stock. They can also be free, and then the online store site’s cost will only include payment for hosting and domain. There are also paid extensions – with them, the costs will increase but will consist of premium features & support from the plugin developer.

WP eCommerce

Before the release of the now popular WooCommerce, this plugin was in the lead. Now, WP eCommerce is used by more than 60,000 websites, which is why it takes second place in the ranking.

The plugin allows you to manage products in the admin panel – go to the section with the appropriate name. Here the user can add or delete items, create categories, add product labels. A handy feature of WP eCommerce is the ability to create several different variants of the same product. For example, if you sell electric guitars of the same model but in different colors, you don’t need to create additional cards – add several variations of the same product.

You can also use WP eCommerce to distribute coupons for store products. This tool is also in the product line management tab. The user can select the specific products that the promotion code applies to and set the expiration date.

Like WooCommerce, WP eCommerce is also available for free. But if you want to expand its functionality, you’ll have to install additional extensions. In most cases, the price starts at $12.

The plugin is mainly used for Western online stores, so useful information in communities and forums can only be found in English. The interface is less clear than in WooCommerce, so that beginners may have problems. There are also fewer tools and features provided in this plugin. But overall, WP eCommerce – not a bad plugin for online sales if you are willing to understand it and buy extensions.


At the moment, eShop has been downloaded more than 10 thousand times, which makes it one of the most popular plugins for online stores in WordPress. It has the necessary tools you need for online sales, but some nuances are better to consider before installing it.

Management is done through the eShop tab on the admin panel. Here the user can work with products, customize the catalog display mode, and choose delivery methods. It’s also possible to track the status of orders, work with the product database, and view documents uploaded to the site. eShop provides the ability to configure emails to customers – for this purpose; the plugin provides ready-made templates that you can fix at your discretion.

The main problem is that the plugin is in English.

‘By the way, talk about extensions: eShop has them, and they are free. But there are just over 20 of them, which may not be enough for a large online store. The plugin itself is also free, which can be considered its clear advantage.


By all parameters wins WooCommerce, is a simple, convenient, and functional plugin, which by default has all the necessary tools for the organization of sales in the online store. WooCommerce is free, many extensions for it are also freely available. It is also easy to get started with, even if you have not encountered online stores before. Its popularity and several million downloads only confirm the quality of the plugin.

But that doesn’t mean that the other products on the list don’t need consideration. WP eCommerce and eShop are also free, and if you want to test them, you don’t have to spend money. They also have strengths, and some users may find the interface more user-friendly.

If you decide to use WooCommerce, however, it is worth choosing your hosting responsibly. Vital if your online store is a large site with thousands of catalog items. The power of regular shared hosting might not be enough, so we recommend considering VPS hosting – with it and the store’s work, and as a result, sales will be stable and uninterrupted.

Starting an online store

Do you want to start a commercial web-shop? Then there are some steps you need to follow. In this article, you can read which steps to follow. If you use this step-by-step plan to start your web-shop, you are guaranteed to do this in the right way. It can increase the chances of business success.

Register at the Chamber of Commerce

Before you can start a web-shop, you must first register your company with the Chamber of Commerce. The Chamber of Commerce ensures that you are registered as an entrepreneur with the tax authorities. You will immediately receive a VAT number. You state this number on your invoices.

If you are registered as an entrepreneur with the Chamber of Commerce, you will be notified when it is time for your tax return. This is handy because, as a starting entrepreneur, you can sometimes forget to file your tax return. Thanks to the Chamber of Commerce’s notification, you are guaranteed to submit your tax return on time.

Register a domain name

When you registered your company at the Chamber of Commerce, you provided a company name. You register this company name as a domain name. Is your domain name already taken? Then you can’t register it. So it would be best if you chose a different domain name.

Registering your domain name online at QuantumHost is quick and easy. You enter your domain name, check if it is still available, and immediately put the domain name on your name. The domain name can be easily ordered and paid online.

Make sure you have a good administration.

A successful business needs good administration. The tax authorities are not only happy with good records but so is the entrepreneur. If you have a clear and complete administration, you can run your business much better. You see opportunities, developments, and threats better and can therefore better respond to them. This is a must for business success.

Building a web store (or having it made)

If you’ve registered your company name at the Chamber of Commerce, you’ve registered a domain name, and you’ve set up a good administration, you can start developing your web-shop. You can build your web-shop yourself, but you can also outsource this task. Do you have no experience with web-shop development? Then it is better to outsource the construction of your online shop. This way, you can be sure that you get a high-quality online store, and you will also save a lot of time since you do not have to start developing your online shop yourself.

Once your online store is built, you can fill it with text, images, and possibly videos. Make sure your online store meets your requirements, wishes, and expectations. If necessary, ask someone to take a good look at your online store. Is there still room for improvement? If so, then make some adjustments. The more people who check your online shop for you, the better your store will be.

Apply for a Trademark

Is your store finished? Then we recommend you apply for one or more trust marks. With a Trademark, your store radiates confidence. Not all consumers attach much value to this, but many of them do.

Especially people who still find it exciting to shop online or in the past have been scammed by a rogue store, attach great value to trust marks. By applying for a Trademark for your online shop, you will convince these consumers to place an order in your online store.

Promote your online store

Have you applied for a Trademark? Then start promoting your online store. The better you promote your online shop, the more website visitors you will get. And if you have more website visitors, you are more likely to process any orders.

There are several ways to promote your online store. For example, you can place an ad in the newspaper, but you can also create accounts on various social media networks to promote your web store. SEO also works very well. SEO is also called Search Engine Optimization. With SEO, you adapt your online store in various ways so that it is better indexed by Google. Through the SEO adjustments you make, your store will appear higher in the search results of Google, thus will attract more visitors to your website.

You choose how you want to promote your online store. Whether you have a large or small budget for the promotion of your online shop: there are always several promotional tools that you can use to attract more visitors to your store.