How New gTLD Domains Help Business

There are around 800 domain zones globally, so registering a new domain will not be a problem. But this was not always the case. Before 2011, there were only about 30 domain zones, and registering a free, easy to pronounce domain was a challenge.

That has changed, thanks to New gTLDs – new level domain zones that indicate the subject matter or site locality. Let’s see how they came to be and what their advantages are for business.

How New gTLD came to life?

Any domain name – the site’s unique name – consists of several parts, separated by dots. The last part, for example, .be – is the top or first-level domain.

Top-level domains are the same as the domain zone and are divided into two categories:

ccTLDs – by country, so-called national. Some of them (.us – USA, .uk – UK, .il – Israel) appeared in 1985.

gTLD – by topic and purpose of the site.

The first gTLD domains appeared in 1985, and there were only seven:

  • .com,
  • .edu,
  • .gov,
  • .mil,
  • .net,
  • .org,
  • .int.

From 1985 to 2010, ICANN (Corporation for the Management of Domain Names and IP addresses) added about 20 new zones, but even that was not enough.

Because by 2010, many businesses began to develop off-line, not only online, and most of them to exist only online, creating domain names in such a small number of zones became difficult.

Therefore, in 2011, ICANN presented New gTLDs – new top-level domains. In 2012, ICANN started accepting applications for new domain zones. Among the New gTLD: .shop, .club, .online, .store, .moscow and other zones that indicate the purpose of the site or its local placement. Selecting the right domain name has become easier, and the global domain space has become more diverse.

Before the advent of the New gTLD domain zones existed for socially relevant areas (.museum – museums, .edu – educational institutions in the United States, .travel – tourism industry), the intended use of the site (.pro – for professionals and .biz – for business) and the type of organization (.com – commercial organization, .org – not for profit organization). Any legal person can request their domain zone in specially organized stages.

Whether or not to register a new domain zone is up to ICANN.

Why New gTLD? 

The New gTLD domain zones launch has opened up new opportunities for entrepreneurs and greatly simplified their lives.

It’s easier to register the right domain name.

With the New gTLD solved the main obstacle – registering the right domain name is now easier. When all the sites were in a couple of dozen zones, the entrepreneurs had to wriggle out to come up with a name that no one else has registered. And at the same time, it had to be easy to pronounce, print, and reveal the essence of business.

Users imagine what awaits them on the website.

New gTLD zones already have a business purpose in the name. For example, .shop is for online stores, .news is for news pages, and so on.

Seeing the domain zone, the person has a rough idea of which site he will see. This way, more targeted users visit the page.

Most of the domains in the New gTLD zones are cheaper.

The most popular zones in the world are .info, .biz and .com. Also, in most countries, the most attractive zones – national (for example, in Belgium, it is .be, Germany .de, Netherlands .nl, and so forth). Therefore, before the New gTLD to register a domain with a good name was difficult and expensive. You had to buy it on the secondary market.

Domains in the New gTLD are often cheaper because:

there is less competition for an adequate domain name because of the large number of zones,

new domain zones are not yet as popular as national or .com.

Easier to monitor competitors

New gTLD zones divide the global domain space into industry niches. They’re easier to navigate – if you’re planning to create or buy a domain in a zone, you can search for other sites in the same area and see what competitors are offering.

Besides, New gTLD helps to find the right specialists. For example, if you need designers, you can look for them in the .design zone.

New gTLD disadvantages

While most New gTLD domains are cheaper, the price of niche zones such as .bank or .cars is much higher than average. For example, you can park .xyz or .icu domains inexpensively because they do not mean anything specific, and the audience is not yet accustomed to them.

Besides, since the new domain zones while not very popular, not all users will remember that the site is not in their accustomed domain zone, but, for example, by .shop. However, it is better to choose a less well-known domain zone than to register a non-obvious domain name on .be

The bottom line

New gTLD domain zones have expanded the global Internet space and brought positive changes to the business:

New gTLDs make it easier to register a proper domain name.

Users understand what is waiting for them on the site, so it is more targeted visitors.

Domains in the new zones often cost less.

It is easier for entrepreneurs to navigate their market and monitor competitors.

But there are two disadvantages:

domains in niche zones like .bank or .cars are expensive,

Some users will not remember that the site is not in the familiar domain zone.

However, it is better to choose a less well-known domain zone than register a non-obvious domain name in a popular zone.

Find a domain name that stands out.​

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Universal .site domain

Whatever area of business – photography, beauty, marketing – you need a spectacular domain to go online. Ten years ago, business owners had a limited choice of zones for registration because there were not many of them: .com, .net, .org .info, etc. Demand was high, so short, memorable domains were expensive, and there were fewer and fewer available.

To solve the problem, ICANN, the organization that regulates domains and IP addresses, launched the New gTLD program in 2011. Thanks to this program, more than 800 variants are available for registration. We will talk more about one of them – the universal zone .site.

Why .site works for everyone

The word site is familiar to almost everyone. In other words, the site is a “unit” of the Internet. Opening the browser, we do not walk through a disordered space but go from one place to another.

The term “site” is well-established in the language, so the new domain zone with that name is similar in versatility to some of the first .com and .net zones. It is associated with the sphere of the Internet, and it can be interpreted as desired.

It can be compared with the other new domain zones: .store, .fun, .tokyo, etc. These words have definite meanings attached to them. When users come to a .store site, they expect to see an online store, with .fun, they expect entertainment content, and with .tokyo, they expect to see something related to the Japanese capital.

The .site extension has no theme restrictions. This zone is suitable for all kinds of projects from creative, e-commerce, or emerging technologies.

More and more project owners are satisfied with using .site domains and do not change them after the end of the registration.

The statistics of the .site zone show the following.

According to, .site ranks 5th among new domain zones in terms of registrations. To date, more than 1.7 million names have been registered in the zone:

This makes up 5.8% of all domains in the New gTLD:

Why choose the .site zone?

Universality. No thematic restrictions, suitable for projects from all areas: from personal blogs to online stores and IT-infrastructure.

A lot of available domains. In contrast to the standard zones, in which the short and vibrant domains are already busy or expensive, the zone .site is just beginning to reveal the potential and unoccupied domain names in it enough.

Suitable for a mirror of the main domain. You can register a domain in the zone .site and make a redirect to the main site to protect yourself from scammers. Read more about this told in a separate article.

It is cheaper. Register a domain name in the New gTLD, often less expensive than finding a comparable domain in the usual zones such as .com, .org, .net. Pick up a domain name in the .site zone for your project on QuantumHost.

Find a domain name that stands out.​

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