As the owner of a website, you want to do as much as possible to get high in the search results of search engines. The higher your website is in this ranking, the more visitors will come to your website! Many visitors only look at the top four or five results in the search engine. One of the methods you can use is SEM, which stands for Search Engine Marketing.
SEM consists of two individual components, namely SEO and SEA. SEO refers to Search Engine Optimization. SEA stands for Search Engine Advertising, advertisements within search engines. In this article, we will take a closer look at how both components work and what SEM can do for your website.
The goal of SEM for websites
The main purpose of SEM for websites and online stores is to increase the number of visitors. In this way it is possible to increase the revenue of a web store or to increase the number of requests for a proposal on a website. With SEM you look at both short term and long term results.
Functioning of SEO as a part of SEM
As previously stated, SEO is one of the two components of SEM. Search Engine Optimization is focused on the long term and will yield little results in the short term. With SEO you try to get your website or web store higher in the search results, on the most important keywords. Part of SEO is, for example, writing quality texts that appeal to a reader and improve your rankings in the search results. Another important part is link building. You try to get other websites to link to your website.
In addition to SEO, SEA is also essential
The other part of SEM is SEA, which stands for Search Engine Advertising. This is primarily focused on the short term and can be quite an expensive one over a longer period of time. The goal of SEA is to attract new visitors and potential customers by advertising within a search engine. You don’t have to wait until your website is higher up in the search results, but are immediately at the top! The more popular a keyword is, the higher the costs for using SEA will be. Google works with an auction system.